What is is a dot-com business - nay, a unicorn - that never was.

The idea was simple: to revolutionize how consumers relate to toasted bread products.

We had it all: seasoned management team, compelling business model, sustainable competitive advantage, large attainable market. But vicious internecine battles among the founders spooked our first-round investors, who tore up the term sheet before our very eyes.

This small site honors a great opportunity lost. An opportunity for the freetoast founders to participate in the gold rush of 1999, yes, but also an opportunity for Americans to experience toast in a new way.

So take a look at our business plan excerpts, and shake your head wistfully at our sad tale. Someone, somewhere, will deliver toast for free over the Internet. Just not us.



Where's the pig article?