What is freetoast.com? Freetoast.com is a dot-com business that never was. The idea was simple: to revolutionize how consumers relate to toasted bread products. We had it all: seasoned management team, compelling business model, sustainable competitive advantage, large attainable market. But vicious internecine battles among the founders spooked our first-round investors, who tore up the term sheet before our very eyes. This small site honors a great opportunity lost. An opportunity for the freetoast founders to participate in the gold rush of 1999, yes, but also an opportunity for Americans to experience toast in a new way. So take a look at our business plan excerpts, and shake your head wistfully at our sad tale.
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