What is freetoast.com?
Freetoast.com is a dot-com business that never was.
The idea was simple: to revolutionize how consumers relate to toasted bread products.
We had it all: seasoned management team, compelling business model, sustainable competitive advantage, large attainable market. But vicious internecine battles among the founders spooked our first-round investors, who tore up the term sheet before our very eyes.
This small site honors a great opportunity lost. An opportunity for the freetoast founders to participate in the gold rush of 1999, yes, but also an opportunity for Americans to experience toast in a new way.
So take a look at our business plan excerpts, and shake your head wistfully at our sad tale.